Michele Obama’s initiative to combat the childhood obesity epidemic launches today. The effort, pegged “Let’s Move“, will focus on “four key pillars”: Educating parents about nutrition and exercise, improving the quality of food in schools, making healthy foods more affordable and accessible for families and an increased focus on physical education.  Whether you agree on the extent to which she has used her own children in as an example or not, you have to admit that this is a good thing.  Our kids are growing up eating junk food, watching TV that encourages them to eat junk food , and they are also getting outside to play far less often than they did while you and I were growing up.  Drive down any street, anywhere in the country, and the number and variety of fast food joints, where half of the food options contain more fat and calories than most of us need in an entire day, is overwhelming.  I’m not a “Big Government” fan but I do think that convenience has become the norm and it will be interesting to see what impact this initiative will have.

I couldn’t help but laugh when reading the following excerpt from ABCnews.com:

To help parents, the first lady said she’s working with the Food and Drug Administration and major food manufacturers and retailers to make it easier for parents to identify healthier foods by placing nutrition labeling on the front of the package.

Did we not have that earlier last year with the Smart Choices Campaign, in which Froot Loops donned the fabulously attractive and trendy green Smart Choices check mark?  I wrote several fiery posts here and on momactive.com blasting the program and the greedy scoundrels behind it.  If you missed it you can read about it right HERE and HERE. The quacks behind this ridiculous marketing effort have since stopped labeling foods with the Smart Choices check mark because the guidelines were so laughable that the FDA announced that it was looking into the “scientific criteria” used to designate foods that manufacturers who participated (read PAID) to take part in the labeling program.  The uproar surrounding the whole thing created a massive PR disaster for all involved and served as a lesson putting the big corporations on notice that consumers aren’t as stupid as they’d like to think we are.  I would love to hear what Michele Obama thought about Smart Choices.

What Michele Obama is trying to do isn’t exactly new.  I grew up with the Kennedy era President’s Council on Physical Fitness (which was actually just a renaming of the President’s Council on Youth Fitness started by Eisenhowerin 1956).  Remember the test?  The one where you have to try to touch your toes and where they measure your arm fat with the calipers?  I remember very clearly that I outran every boy in my class but I didn’t like the arm fat thing…  In any case, “Let’s Move” is similar to past government efforts, but perhaps the effort to increase nutritional education and improve the availability and cost of healthier foods will achieve a reduction in our country’s obesity rates.  Those of you that watch the show on MomTv will remember our discussion last week about a study that showed people responded more positively, and as a result purchased a greater amount of healthier foods more often, when given access to a reduction in the cost of healthy food choices in addition to nutrition education, versus those who only received the nutritional information.

Will “Lets Move” make a difference?  Let’s us know what you think!